In case you missed it, my name is Ali Hartwell. 


Iā€™m a freelancer that hops between the worlds of brand strategy, interior design, writing and photography. Prior to this, I spent nearly five years working for a brand strategy and innovation consultancy while also working on outside interior design, writing and photography projects. I made the leap into freelance because I was seeking more of a balance between each of these passions. 

I grew up in San Diego and attended college in Los Angeles at the University of Southern California, where I majored in Communications. I now live in the Nob Hill neighborhood of San Francisco, counting my blessings in a rent-controlled apartment. 

To contact me, please email