You made it! I'm so glad you're here. Welcome to the new and improved alihartwell.com! This is undoubtedly the first of many iterations but it’s a noticeable one nonetheless. The driving force behind this makeover was the decision I made last month to leave my full-time job and pursue freelance. With outside pursuits growing in the interior design space, I wanted the opportunity to spread my time more evenly across my passions and choose projects that truly resonate with me. It’s been a 75% exciting and 25% terrifying experience so far but I’m hoping this site revamp will tip the scale even more in favor of exciting.
As you'll see from clicking around on this site, I’m focusing my work-related efforts across three areas:
- Brand Strategy: Helping design-minded brands present themselves with simplicity and clarity to drive sustainable growth
- Interior Design: Designing spaces that showcase the personalities that live within them and make people feel happy and truly at home
- Writing & Photography: Bringing stories to life through a combination of thoughtful commentary and beautiful images
With a few projects already underway in each area, I’ll do my best to keep the new site updated with recent work. And, calm down, the blog is not going away. It just has it’s own special home now—which you’ve clearly discovered—so that’s great! My goal with the blog is to (A) actually write on it on a semi regular basis and (B) showcase a greater range of content that hits on the three areas I mentioned above.
While I had grand ambitions of this post being a weighty essay on my woes with modern career culture, the issues I have with “Leaning In” and the socio-economic benefits of pursuing passions, these thoughts are swimming around frenetically in my head amongst a sea of To-Do List tasks. So needless to say, the cliche Millennial soapbox opinion piece will have to wait for another day. In the meantime, I owe a BIG TIME THANK YOU to my family, friends, colleagues, mentors, and motivational podcasts for the continued support and inspiration. Hugs all around ya’ll.